Built by 25 Years of E-Commerce Experience. Powered by 9 Tireless AI Agents.
Traditional SaaS vendors hire 60 people, rent expensive glass offices, and pass the overhead on to you through bloated enterprise contracts and 500% AI credit markups. Meet the leaner PIMplify team: one veteran human founder backed by nine specialized AI colleagues working 24/7/365.
Søren Riisager
25+ years of hands-on experience in enterprise SEO, e-commerce architecture, ERP, and PIM integrations for leading Nordic retailers. Sets the product vision, architects the Universal Guide System, drinks all the office espresso, and is the only team member who sleeps at night.
Clara Lind
Keeps every invoice, VAT reconciliation, and subscription ledger balanced down to the fourth decimal. Allergic to hidden SaaS fees and personally enforces our 0% AI token markup policy with ruthless Scandinavian precision.
Lukas Holm
Trained on 25 years of battle-tested e-commerce SEO strategy. Structures long-tail product copy, category link equity, and Google Shopping attributes so your categories win the head terms while your SKUs capture high-intent buyers with credit cards in hand.
Maja Vestergaard
Refuses to guess a single specification. Cross-references EAN/GTIN barcodes, supplier data sheets, and live manufacturer specs via Google Search Grounding before allowing a single dimension, material, or voltage rating into your catalog.
Astrid Krogh
Our resident regulatory hawk. Audits every generated sentence against EU anti-greenwashing directives, medical/safety restrictions, and forbidden marketplace claims - ensuring zero unsupported promises ever enter your PIM.
Emilie Nørgaard
Transforms cryptic ERP strings like "HEX-SCR-SS-M8-20" into persuasive, conversion-ready product storytelling. Adapts seamlessly from Nordic luxury retail to technical B2B wholesaling without ever using generic AI clichés.
Henrik Lindqvist
Fluent in 40+ languages with native industry terminology and local cultural nuance. Localizes 30,000-SKU catalogs across the Nordics, DACH, UK, Benelux, and Southern Europe before a traditional translation agency has even sent a quote.
Viktor Møller
Lives and breathes semicolon-separated CSVs, Akeneo attribute families, Struct PIM models, Talex exports, and Shopify Metafields. Executes non-destructive delta updates so your ERP prices, stock levels, and variant trees remain untouched.
Kasper Dalgaard
Runs the night shift every single night on Google Cloud Vertex AI. Orchestrates asynchronous background batch queues of 10,000 to 100,000+ products, handles chunking and retries automatically, and emails you the moment your file is ready.
Sofie Brandt
The final gatekeeper before catalog export. Validates clean HTML markup, enforces strict character limits for Amazon and Google Merchant Center, strips formatting noise, and guarantees every row is 100% ready for import.
Decades of catalog architecture for major Nordic retailers and webshops.
Zero bureaucracy and instant execution across every operational discipline.
We pass 100% of raw Google Cloud Vertex AI token pricing directly to you.
Whether 50 or 100,000 SKUs overnight, our watchdog agents never clock out.
When you reach out to PIMplify for enterprise onboarding, custom PIM workflows, or SEO architecture advice, you don't get routed to a junior sales rep reading a script - you speak directly with Søren.
Connect with Søren on LinkedInWhy I Built an Enterprise PIM Platform with 9 AI Colleagues
For more than 25 years, I have worked in the trenches of technical SEO, large-scale e-commerce architecture, ERP integrations, and Product Information Management (PIM) for some of the largest retailers and brands in the Nordics - including advising category leaders like Matas on how to make categories and tens of thousands of long-tail product pages dominate organic search without cannibalizing each other.
Across every single enterprise project, I witnessed the exact same bottleneck: companies invest hundreds of thousands of euros into ERP and PIM platforms - whether inRiver, Struct PIM, Akeneo, Salsify, DynamicWeb, Shopify Plus, or custom SQL setups - yet their actual product pages remain thin, outdated, or stuck in draft mode.
Why? Because supplier feeds arrive as messy spreadsheets or cryptic 30-character ERP abbreviations. Writing unique descriptions, verifying technical specifications, extracting filter attributes, optimizing Google Shopping titles, and localizing into 5-10 languages for 25,000 SKUs is humanly impossible to do manually.
When generative AI matured, I saw two flawed options on the market: either companies tried to glue together fragile in-house scripts that hallucinated product claims and broke CSV formatting, or they bought overpriced “AI copywriting” SaaS tools charging €1-€3 per product on top of massive token markups.
So I built PIMplify - and instead of building a bloated 50-person organization, I designed the company the same way I designed the platform: human domain expertise at the helm, supported by 9 specialized AI agents handling bookkeeping, search intent, Google Search fact-checking, EU compliance guardrails, localization, spreadsheet architecture, and 24/7 cloud batch monitoring.
Verified Facts Only
Live Google Search Grounding + strict anti-hallucination guardrails prevent invented specs or unsupported claims.
Drop-In PIM & ERP Compatibility
Works directly with your existing CSV, Excel, XML, or API structure - zero risky IT re-platforming required.
What Happens When a SaaS Company Has Zero Bloat?
Our 1-Human + 9-Agent operating model isn't just a fun org chart - it fundamentally changes what you pay and the quality of engineering you get.
1. You Pay 0% Markup on AI Compute
Other PIM AI tools charge €0.50 to €2.00 per product because they have to fund a 40-person sales floor. With PIMplify, you pay a transparent platform license and raw Google Vertex AI token costs - enriching 10,000 products for the price of a lunch.
2. 25 Years of Senior SEO & PIM Know-How Built In
Every prompt template, category-linking rule, Google Shopping supplemental feed structure, and fact-check guardrail inside PIMplify is architected directly by Søren Riisager - distilling 25+ years of enterprise consulting into one platform.
3. Danish Company, EU Data Residency & Direct Support
PIMplify is owned and operated by Linkup.dk ApS in Denmark (CVR: DK34226679). All AI batch processing runs on Google Cloud Vertex AI (EU region) with zero training on your proprietary catalog data.
Test PIMplify on Your Own Product Catalog Today
Start with our free Sandbox plan (no credit card required), or reach out directly to Søren to discuss a pilot on your existing PIM, ERP, or e-commerce export.