The AI Tool for inRiver PIM
Stop the manual grind of writing product descriptions. PIMplify is the AI tool built for your inRiver workflow. Enrich your Excel exports with AI and get high-quality content ready for re-import in minutes, not days.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Do You Recognize the Bottleneck in the inRiver Enrichment Process?
You chose inRiver because it's one of the market's most robust systems for creating a single source of truth and structuring complex Product entities. Your data model is in place, governance is top-notch, and you have full control over your product data.
But once the basic data from your ERP is synced, the time-consuming work begins: transforming dry specifications into engaging, sales-driving, and SEO-optimized content. This manual enrichment process is often the biggest roadblock to achieving 100% Completeness and releasing products to the market.
Delayed Product Launches
New products get stuck in the workflow, waiting for marketing copy, USPs, and SEO descriptions. Your time-to-market suffers from a process that can't scale.
Inconsistent Brand Voice
When multiple employees, departments, or freelancers write copy, the result is inevitably inconsistent in tone, style, and quality.
Inefficient Use of Specialists
Your most skilled product and marketing specialists spend valuable time on repetitive data entry instead of on strategy, analysis, and creative development.
Lost Online Visibility
Thin, duplicated, or incomplete product descriptions lead to poor search engine rankings and a subpar customer experience on your e-commerce platform.
PIMplify: The AI Engine for Your inRiver Setup
PIMplify isn't an alternative to inRiver. It's a specialized AI engine designed to plug directly into your existing workflow and eliminate the manual bottleneck. We take your structured data from inRiver as fuel and use it to generate unique, consistent, and sales-ready content at an unprecedented scale.
1. Export from inRiver
Use the standard Excel export you already know. Select the entities and attributes you want to enrich, and download the file to your computer.
2. Enrich with PIMplify
Upload the file to PIMplify. Tell our AI which empty attributes to populate, provide your brand guidelines, and let the magic happen. In minutes, thousands of texts are ready.
3. Import into inRiver
Download the fully enriched file. It's perfectly formatted for direct re-import using inRiver's standard import function. Watch your products get updated instantly.
Built for the inRiver Specialist
Achieve 100% Completeness Faster
Our AI excels at populating the text-heavy marketing attributes that are often the last hurdle before a product can be approved and published to a channel. Go from 80% to 100% completeness across your entire catalog in an afternoon.
Respects Your Unique Data Model
Whether you work with standard Products and Items or have built complex, custom entities for your business, PIMplify adapts to your structure. You map which data the AI should use and which attributes it should populate.
Implementation in Minutes, Not Months
Forget about complex API projects, developer hours, and maintenance. Because PIMplify uses inRiver’s native import/export functionality, there is no technical integration. You can be generating value 5 minutes after creating an account.
Scale Content for All Your Channels
Need a technical description for your B2B portal and more emotional copy for your B2C website? PIMplify can generate multiple variations of content tailored to the different channels you've defined in inRiver, ensuring your communication is always relevant.
How a B2B Distributor Cut 3 Weeks From Their Time-to-Market with PIMplify and inRiver
The Challenge: A leading B2B distributor struggled to get their quarterly launch of 2,000 new products online. The manual process of turning technical benefits into sales-ready copy typically took their small team 4 weeks.
The Solution: By exporting their Item entities from inRiver and running them through PIMplify, they generated first drafts for all 2,000 product descriptions and USPs in under 30 minutes.
The Result: The entire enrichment process was reduced from 4 weeks to 3 days (including internal review). This resulted in an 85% reduction in time-to-market and freed up their PIM team to focus on data quality and image management.
"PIMplify has fundamentally changed the way we handle content in inRiver. What used to be a month-long, demotivating task is now done in a couple of days. It's the missing piece we didn't know we needed."— PIM Manager at a Leading B2B Distributor
Frequently Asked Questions from inRiver Users
Does PIMplify work with our on-premise/cloud version of inRiver?
Yes. As long as you can export your data from inRiver to an Excel or CSV file, PIMplify will work. Our platform is 100% independent of your specific inRiver version or hosting setup.
Can the AI truly understand our technical and complex products?
Yes. The AI uses the existing data in your export file (like model numbers, dimensions, materials, features) as context to write relevant and accurate copy. You can also provide it with global instructions and brand guidelines to ensure the output matches your tone of voice.
What about data security? Is our product data shared?
Security and confidentiality are our highest priorities. Your data is used exclusively to generate content for you. It is not shared, used to train public AI models, or stored longer than necessary.
How much training does it take to use PIMplify?
There is virtually no learning curve. If you can export a file from inRiver and upload it to a website, you can use PIMplify. The entire interface is designed to be intuitive and guide you through the three simple steps.
Ready to Eliminate the Manual Bottleneck in inRiver?
See for yourself how quickly you can enrich your product entities. Create your free account today—no credit card required, no obligations.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.