The AI Tool for Salsify ProductXM
Stop the manual grind of writing product descriptions. PIMplify is the AI content engine that activates your Salsify data, helping you turn insights from your Digital Shelf Analytics into high-performance content that wins.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Analytics Show You Where to Improve. But Who Will Write the Content?
You chose Salsify's ProductXM platform to get a complete view of your commerce ecosystem. You can manage product information, syndicate it to any retailer, and use powerful Digital Shelf Analytics to see exactly how it performs. You know which products are underperforming and what your Readiness Reports are telling you.
But an insight is only as valuable as your ability to act on it. The final, critical step—actually creating thousands of optimized, channel-specific, and persuasive product stories—remains a massive manual effort. This content creation bottleneck prevents you from quickly acting on your own analytics and capitalizing on opportunities to win on the digital shelf.
The Content Scalability Gap
Your Digital Shelf Analytics reveal an opportunity, but your team lacks the bandwidth to rewrite thousands of product descriptions to seize it, letting your competitors win.
Slow New Product Introductions (NPI)
Launching new products is delayed because creating the foundational A+ content and rich marketing copy for every retailer takes weeks or months.
"Ready" Doesn't Mean "Winning"
Your content might pass the retailer's Readiness Report, but is it persuasive enough to convert? Basic, feature-focused text doesn't capture customers or win against optimized listings.
Inconsistent Brand Experience
Maintaining a powerful and consistent brand story across dozens of retailers, each with unique content requirements, is a nearly impossible task to manage manually.
PIMplify: The AI Content Engine to Activate Your Salsify Data
PIMplify is the agile content creation layer that complements your powerful Salsify platform. We don't replace your PIM or syndication engine; we fuel it. PIMplify uses your structured Salsify data to generate the high-performance marketing copy you need to act on your analytics, dominate search, and convert shoppers into customers.
1. Export from Salsify
Use Salsify's flexible export capabilities to pull the product data you want to enhance. Filter by channel, brand, or readiness score to get the exact dataset you need.
2. Enrich with PIMplify
Upload the file. Instruct our AI to generate new marketing copy, A+ content, or optimized bullet points based on your brand guidelines and the insights from your Digital Shelf Analytics.
3. Import into Salsify
Download the completed file, perfectly formatted for re-import. Update thousands of products in your Salsify instance, ready to be syndicated across your entire retail network.
Go From Insights to Impact on the Digital Shelf
Create the Content That Wins the Buy Box
Move beyond basic descriptions. Use PIMplify to craft benefit-led narratives and SEO-rich copy designed to improve your search rank, click-through rates, and conversion on every retailer site.
Turn Analytics into Action, Instantly
Did your Salsify analytics show that products mentioning "sustainability" are trending up? Use PIMplify to instantly regenerate thousands of descriptions to include this angle, responding to market trends in hours, not months.
Accelerate Your Product Launch Engine
Slash the time it takes to create content for NPIs. Generate all the foundational marketing copy you need in minutes, ensuring your products are ready to be listed and syndicated the moment they are ready to ship.
An Agile Addition to Your Powerful Platform
PIMplify is a secure, file-based workflow that requires no complex technical integration. It's a simple, powerful tool that empowers your brand and e-commerce managers to execute strategy without waiting on IT resources.
How a Global CPG Brand Used AI to Optimize Content for Their Top 5 Retail Channels and Increased Conversion by 12%
The Challenge: A leading CPG brand used Salsify's Digital Shelf Analytics and discovered their top-selling product line was losing search rank on key retailer sites like Walmart and Target. Their content was compliant and "ready," but it wasn't optimized for how consumers were searching.
The Solution: The brand management team exported the underperforming products from Salsify. Using PIMplify, they created five distinct sets of optimized titles and descriptions, each tailored with the top keywords and consumer language specific to each retail channel.
The Result: After syndicating the new content via Salsify, the brand saw an average 12% increase in conversion rate for the product line within 60 days. They now use PIMplify as their go-to tool for acting on Salsify's performance insights at scale.
"Salsify tells us what's happening on the digital shelf. PIMplify gives us the power to do something about it, instantly and at scale. It’s the perfect combination of insight and action that allows our brand managers to be more agile than ever before."— VP of E-commerce at a Global CPG Brand
Questions from Global Brand Managers
How does PIMplify work with Salsify's Readiness Reports?
Think of PIMplify as the step before your final Readiness Report. If a product is not ready because of missing marketing copy, PIMplify creates that content for you. This helps you get more products to a "Ready" state faster, so you can focus on syndication.
Can this help us create A+ content for Amazon?
Yes. You can use PIMplify to generate structured text for your A+ content modules. By feeding it your product's core features, you can generate detailed narratives, comparison charts, and lifestyle content that fits perfectly into Amazon's templates.
Is this secure enough for our enterprise brand?
Absolutely. We are built with enterprise-grade security protocols. Your data is yours alone and is treated with the strictest confidentiality. It is used only to generate your content and is never shared or used for third-party model training.
How does this fit in with our existing content creation workflows and agencies?
PIMplify acts as a powerful accelerator for your existing teams. It can generate high-quality first drafts, allowing your creative teams and agencies to focus on strategic refinement and high-level campaigns instead of repetitive, foundational writing.
Stop Just Managing Your Digital Shelf. Start Winning It.
Activate your Salsify data and create the high-performance content your products deserve. Schedule a demo to see how PIMplify can help you turn insights into revenue.
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