The Agile Content Layer for Your Riversand Platform
Your data platform is agile. PIMplify is the AI tool that ensures your content creation process can keep up, helping you achieve faster time to value from your Riversand investment.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Data Platform is Agile. Is Your Content Creation Process Holding It Back?
You invested in the Riversand platform because you needed a flexible, cloud-native solution to master your product data. You've moved beyond the constraints of legacy systems to create a scalable, single source of truth that promises faster time to value and greater business agility. Your data is ready to fuel your commerce ecosystem.
But a modern data platform can be hamstrung by an outdated content creation process. The final, critical step—writing thousands of engaging, benefit-focused, and channel-specific product stories—remains a manual bottleneck. This prevents you from realizing the full speed and potential of your Riversand investment and slows your ability to dominate the digital shelf.
The "Time to Value" Gap
Your platform is built for speed, but the manual process of writing marketing copy creates a significant delay between when a product is mastered and when it can actually generate revenue.
Content Can't Keep Pace
Your business needs to move fast—launching new products, entering new markets, and adapting to trends. A manual content workflow simply can't scale to meet the demands of your agile data platform.
Inconsistent Stories at Scale
Managing a consistent and compelling brand voice across a vast, complex product catalog is nearly impossible when done manually, leading to a fragmented customer experience.
Underleveraging Your Syndication Power
As part of the Syndigo ecosystem, your platform has powerful syndication capabilities. But this potential is wasted if the content being syndicated is basic, unpersuasive, or incomplete.
PIMplify: The Agile Content Layer for Your Riversand Platform
PIMplify is the intelligent content layer designed to match the speed and scalability of your Riversand MDM. We respect your investment in a modern data foundation by providing an equally modern way to create the content that lives within it. PIMplify provides a simple, secure workflow for your teams to generate high-quality marketing copy, powered by the trusted data you manage in Riversand.
1. Export from Riversand
Use the flexible, built-in export tools in your Riversand PIM/MDM to generate a file of the approved products you want to enrich. You maintain complete control over your data.
2. Enrich with PIMplify
Upload the file to our secure AI engine. Instruct our platform to generate rich descriptions, feature bullets, and other commercial copy, using your structured master data as the factual source of truth.
3. Import for Activation
Download the completed file of enriched content. Use Riversand's standard import functionality to update your product records with compelling marketing copy, ready for syndication to your entire commerce network.
Maximize the ROI of Your Modern Data Platform
Match the Speed of Your Cloud-Native Platform
Stop letting a slow, manual content process be the bottleneck. PIMplify allows you to create content at a scale and speed that complements your agile MDM, helping you achieve a faster time to market.
Fuel Your Syndigo Ecosystem
Create the high-quality, retailer-compliant content your syndication channels demand. PIMplify helps you leverage the full power of the broader Syndigo network by ensuring the content you distribute is designed to convert.
Empower Business Teams with Self-Service AI
Give your marketing and product teams a powerful tool they can use themselves. PIMplify's intuitive interface allows business users to generate content without relying on IT resources, fostering agility and collaboration.
A Secure, Non-Invasive Workflow
Our file-based process is architected for the enterprise. It requires no direct API integration into your core Riversand platform, ensuring your data governance and security protocols are fully respected.
How a Leading Distributor Accelerated New Product Introductions by 80%
The Challenge: A major distributor chose Riversand for its ability to quickly onboard product data from hundreds of new suppliers. While the data onboarding was fast, their internal content team was completely overwhelmed, creating a 5-week backlog to write marketing descriptions before products could be made live on their e-commerce site.
The Solution: The data management team implemented PIMplify into their workflow. As soon as new product data was mastered in Riversand, it was exported and run through PIMplify to generate a complete set of high-quality marketing copy.
The Result: The content creation backlog was eliminated entirely. The time from a product being mastered in Riversand to being live on the website with a compelling description was reduced from five weeks to just one week. This allowed them to dramatically increase their online catalog size and speed to market.
"Riversand gave us the data agility we needed to scale our supplier onboarding. PIMplify gave us the content agility to actually get those products in front of customers. The combination has been transformative for our e-commerce growth."— VP of Data & Analytics at a Leading Distributor
Questions from Enterprise Data Leaders
How does this work with our customized Riversand data model?
Our platform is designed for flexibility. During the enrichment process, you can easily map any of your custom attributes from your Riversand export to be used as input for the AI. It's built to adapt to your unique data structure.
Now that Riversand is part of Syndigo, how does PIMplify fit into that broader picture?
PIMplify is the perfect content creation engine to fuel the Syndigo Content Experience Hub (CXH). While Syndigo provides the powerful tools to manage and syndicate your data, PIMplify provides the ability to create the rich, persuasive content that makes that data valuable to the end consumer.
Is the platform secure enough for our enterprise master data?
Yes. Security is at the core of our platform. We use enterprise-grade security protocols, including end-to-end data encryption. Our file-based workflow is inherently secure, minimizing direct access to your core systems.
Why should we use PIMplify instead of building our own solution?
Building a custom, enterprise-ready AI solution is a complex, costly, and time-consuming endeavor. PIMplify is a proven, secure, and fully-maintained platform that delivers immediate value, allowing your teams to focus on maximizing the ROI of your core MDM investment.
Your Data is Fast and Flexible. Your Content Should Be Too.
Unlock the full commercial potential of your Riversand data platform. Schedule a demo to learn how you can bridge the gap between mastering your data and winning the customer.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.