The AI Tool for Informatica PIM
Stop the manual grind of writing product descriptions. PIMplify is the AI tool built for your Informatica workflow. Enrich your Excel exports with AI and get high-quality content ready for re-import in minutes, not days.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Data is Mastered and Trusted. But is it Driving a Compelling Experience?
You've invested in Informatica's industry-leading Product 360 to create the definitive, trusted source of product information for your entire enterprise. Your IT and business teams can collaborate around a clean, governed, and connected data foundation, fueling your data-driven digital transformation.
But creating a perfect "single view" of data is only half the journey. The crucial next step—translating that rich, technical master data into thousands of engaging, benefit-focused product stories for your customer-facing channels—is often a slow, disconnected, and manual process. This content creation gap prevents your marketing and e-commerce teams from leveraging the full power of the data foundation you've so carefully built.
The IT-to-Marketing Bottleneck
The process for getting mastered data from Product 360 enriched with creative marketing copy is slow, creating a frustrating delay between data readiness and market activation.
"Single View" Doesn't Mean "Single Voice"
Your master data is consistent, but is your brand voice? Manually writing content at scale leads to inconsistent messaging, tone, and quality across your digital touchpoints.
Starving Your Downstream Applications
Your e-commerce platforms, marketing automation tools, and sales applications are hungry for rich, persuasive content. Feeding them with only basic, technical data limits their effectiveness and your ROI.
Inability to Scale Content Agility
Your business needs to react to market trends, but your content creation process can't keep up. Manually rewriting thousands of descriptions is too slow, causing you to miss commercial opportunities.
PIMplify: The AI Content Activation Layer for Informatica MDM
PIMplify is a secure, intelligent content layer that works in harmony with your Informatica MDM. We don't interfere with your governed data; we unleash its potential. PIMplify provides a simple, scalable workflow for your business users to create on-brand, high-quality marketing content, powered by the trusted data from your Product 360 platform.
1. Export from Informatica
Use the powerful data export capabilities within Informatica MDM to generate a file of your approved, mastered product records. You maintain full control and governance over your data.
2. Enrich with PIMplify
Upload the secure file to our platform. Business users can easily instruct our AI to generate rich descriptions, bullets, and other marketing copy, using your technical master data as the indisputable source of truth.
3. Import for Activation
Download the completed file of enriched content. Use standard Informatica workflows to import the new marketing attributes back into Product 360, or pipe the content directly to your downstream commerce and marketing systems for immediate activation.
Fuel Your Digital Transformation with Content That Converts
Amplify Your "Single View of the Product"
Turn your trusted data repository into a dynamic revenue-generating asset. PIMplify helps you realize the full value of your MDM investment by making it fast and easy to activate your data with compelling commercial content.
Empower Business Users, Governed by IT
Our tool provides a safe sandbox for marketing and e-commerce teams to be agile and creative. They can work with the data IT has mastered without ever touching the core MDM system, fostering true IT-business collaboration.
Intelligent Content from Intelligent Data
Your product data in Informatica is rich with attributes and relationships. Our AI is designed to understand this complexity, weaving together dozens of technical data points into a single, coherent, and persuasive customer-facing narrative.
A Secure, Non-Invasive Workflow
Protect the integrity of your core data platform. Our file-based process requires no direct API integration into your Informatica MDM hub, ensuring your strict data governance and security policies are always respected.
How a Fortune 500 Distributor Accelerated Digital Shelf Onboarding by 75%
The Challenge: A major electronics distributor had successfully implemented Informatica Product 360 to consolidate data from hundreds of suppliers into a single, trusted view. However, the manual process of writing channel-specific marketing copy for each of their 200,000+ products created an average 4-week delay in onboarding products to their retail partners.
The Solution: The e-commerce data team created a simple workflow to export "ready-to-enrich" products from Informatica. They used PIMplify to automatically generate retailer-compliant titles, descriptions, and feature bullets based on the mastered technical specifications.
The Result: The content creation bottleneck was eliminated. The average time to onboard a new product to the digital shelf was reduced from four weeks to less than one. This allowed them to significantly increase the breadth of their online catalog and improve relationships with their supplier network.
"Informatica MDM is the heart of our data operations—it's our source of truth. PIMplify is the voice. It allows us to speak to our customers consistently and at scale, turning our perfect data into profitable online experiences."— Chief Data Officer at a Global Distributor
Questions from Enterprise Data Architects and IT Leaders
How does PIMplify fit within our strict data governance frameworks?
PIMplify is designed to complement, not circumvent, your governance. It acts on data that has already been mastered and approved within Informatica. The generated content can be treated as a new set of attributes that can be imported and put through a final business approval workflow within your existing environment.
Is the platform secure enough for our most sensitive product data?
Yes. We are built for the enterprise. We employ stringent, best-in-class security protocols, including full data encryption in transit and at rest. Our architecture is designed to provide a secure enrichment process for your most critical data assets.
Our data models in Product 360 are incredibly complex. Can your AI handle them?
Yes. Our platform is architected to handle complexity. You can map any number of technical attributes from your data model to be used as the factual basis for the AI. It excels at synthesizing deep, complex data into a single, coherent, and persuasive customer-facing narrative.
Why choose PIMplify over building a custom solution?
Building a custom, enterprise-grade AI content solution is a significant investment in time, resources, and specialized expertise. PIMplify is a proven, secure, and fully-maintained platform that delivers immediate value, allowing your teams to focus on your core business and data management priorities.
Your Data is Ready. Let's Bring It to Life.
Activate your data-driven digital transformation with the compelling content it deserves. Schedule a demo to learn how PIMplify bridges the gap between your mastered data and your customer experience.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.