From Enriched Source Content to a Top-Performing Feed. Give Your Feedonomics Team the Ultimate Advantage.
You have the industry's leading team and platform managing your product feeds. But they can only optimize the content you provide. PIMplify is the AI engine that enriches your source data, giving your Feedonomics experts more powerful content to win with.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Feed is Perfectly Optimized. But is Your Product Story Powerful Enough?
You chose Feedonomics because you need an expert partner to navigate the complexities of omnichannel commerce. Your dedicated feed management team can optimize and syndicate your product data to any channel, ensuring perfect formatting and compliance. You have solved the technical challenge of feed management.
But even the world's best feed expert can't turn a basic, feature-only description into a compelling brand story that converts. The ultimate performance of your campaigns is limited by the creative quality of your source content. The manual process of writing rich, persuasive, and benefit-driven copy in your source platform (e.g., Shopify, BigCommerce, or your PIM) is the bottleneck that's capping your ROI.
The Source Content Limitation
Your Feedonomics team are wizards at data transformation, but if the source content is weak, their optimization potential is limited. You're not giving them the best ingredients to work with.
The Manual Copywriting Bottleneck
Your internal team is struggling to write high-quality, on-brand descriptions for thousands of products, which slows down new launches and prevents you from providing new creative assets for testing.
Inconsistent Messaging
Providing your feed managers with a patchwork of inconsistent, manually written descriptions makes it difficult to run cohesive and powerful omnichannel campaigns.
Missed A/B Testing Opportunities
You want to test different marketing angles, but your team doesn't have the bandwidth to write multiple creative variations for thousands of SKUs, leaving powerful optimization strategies on the table.
PIMplify: The AI Engine to Enrich Your Source Content
PIMplify is the perfect client-side tool to maximize your investment in Feedonomics. We are a specialized AI content engine that empowers your in-house team to create high-quality, scalable marketing copy before it's ever sent to your feed manager. By improving the quality of your source data, you give your expert partners a massive advantage.
1. Export from Your Source Platform
Export a standard CSV or Excel file from your e-commerce platform (Shopify, BigCommerce) or PIM—the same source Feedonomics already uses.
2. Enrich with PIMplify
Upload the file to our secure AI platform. Generate thousands of unique, on-brand descriptions, SEO-optimized titles, and benefit-driven bullets in minutes.
3. Import Back to Your Source
Import the enriched file back into your source platform. Your product catalog is now populated with rich marketing copy, ready for Feedonomics to pull, optimize, and syndicate.
Give Your Experts Better Inputs for Unbeatable Outputs
Amplify Your Feedonomics ROI
When your Feedonomics team has richer, more persuasive source content to work with, they can build more powerful listings that lead to higher click-through rates, better Quality Scores, and an improved Return On Ad Spend (ROAS).
Unlock a New Level of Optimization
Provide your feed managers with multiple creative variations for titles and descriptions. This enables them to conduct powerful A/B tests and other advanced optimization strategies that weren't possible before.
Empower Your In-House Team
Turn your internal marketing team into a content powerhouse. PIMplify gives them the ability to create and refresh content at scale, making them even more valuable strategic partners to your Feedonomics team.
A Seamless, Upstream Workflow
PIMplify is not another complex integration. It's a simple, complementary step in your existing process that requires no IT involvement and makes your entire content supply chain more powerful.
How a BigCommerce Retailer Boosted Their Google Shopping ROAS by 25%
The Challenge: A rapidly growing retailer on BigCommerce was using the Feedonomics managed service to run their Google Shopping campaigns. While their feeds were technically perfect, their performance had plateaued. Their source product descriptions were short and lacked persuasive detail.
The Solution: The retailer's e-commerce manager used PIMplify to generate a new set of long-form, benefit-driven descriptions and highly-descriptive, SEO-friendly titles for their entire product catalog.
The Result: After the new content was synced back to their BigCommerce store, the Feedonomics team was able to leverage the richer data in their Google Shopping feeds. Within 60 days, the retailer saw a 25% increase in their Return On Ad Spend (ROAS) and a 40% increase in non-brand search impressions.
"Our Feedonomics team is incredible at what they do, but we realized we were asking them to cook a gourmet meal with basic ingredients. PIMplify allowed us to upgrade our ingredients—our source content—and the results from our Feedonomics campaigns have been phenomenal."— Head of E-commerce at a BigCommerce Retailer
Questions from E-commerce Leaders Using Feedonomics
Is this a competitor to Feedonomics?
Not at all. We are a complementary tool that serves a different purpose. PIMplify is for the client to create better source content. Feedonomics is the service/platform that optimizes and syndicates that content. We make your investment in Feedonomics more valuable.
Isn't content creation something my Feedonomics team should handle?
Your Feedonomics team are experts in data transformation, optimization, and channel compliance. While they can offer strategic advice, their primary role isn't creative copywriting for your entire catalog. PIMplify empowers your team—the experts on your brand and products—to create that authentic content at scale.
Where does PIMplify fit into our process?
PIMplify fits seamlessly at the beginning. The simple workflow is: 1. Your team enriches your source content (in Shopify, BigCommerce, your PIM, etc.) using PIMplify. 2. Your Feedonomics team then pulls that new, richer data and works their magic to optimize and syndicate it to all your channels.
Can we match the content to our unique brand voice?
Yes. You are in complete control of the creative output. You provide PIMplify with your brand guidelines, tone of voice, and key selling points to ensure the generated content is a perfect reflection of your brand.
Your Feed is Optimized. Let's Optimize the Story It Tells.
Unlock the next level of performance from your omnichannel strategy. Give your expert team the high-quality content they need to win. Try PIMplify for free.
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