From Brand Control to a Winning Digital Shelf. Power Your Catsy PIM with AI-Generated Stories.
You have the perfect platform to manage your brand's product content and syndicate it to your retail partners. Now, create the compelling marketing stories that make your products fly off the digital shelf. PIMplify is the AI engine for brands using Catsy.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Product Content is Organized. But is it Inspiring Action?
You chose Catsy because, as a brand manufacturer, you need absolute control over your product content. You have a central source of truth for your specs, digital assets, and catalogs, making it easy to share accurate, consistent information with your entire network of retailers and distributors.
But providing accurate data is only half the battle. To win on the digital shelf, your brand needs to tell a compelling story. The manual, time-consuming process of writing unique, persuasive, and benefit-driven marketing copy for your entire product line is the bottleneck that prevents your brand from truly connecting with customers and outshining the competition on your partners' websites.
The Storytelling Bottleneck
Your team is so focused on data accuracy and completeness that there’s no time left to write the inspiring marketing copy that actually drives sales for your retail partners.
Inconsistent Brand Voice
Ensuring every product description, on every retailer's website, reflects your brand's unique voice and promise is nearly impossible to manage manually at scale.
Slow Retailer Onboarding
New retail opportunities arise, but you can't move quickly because of the massive effort required to create the specific marketing content each new partner demands for their listings.
Empowering Your Sales Team
Your sales team needs more than just spec sheets. They need powerful product stories to effectively sell your products. A lack of rich marketing copy weakens their pitch.
PIMplify: Your AI Content Engine to Activate Your Brand's Voice
PIMplify is the creative partner for your Catsy PIM. We don't manage your assets or your retailer connections; we give your brand its voice, at scale. PIMplify takes the trusted product data from your Catsy platform and uses it to generate the high-quality, on-brand marketing stories you need to succeed on the digital shelf.
1. Export from Catsy
Use the simple and powerful export features in Catsy to create a CSV or Excel file of the products that need compelling marketing copy.
2. Enrich with PIMplify
Upload the file to our secure AI platform. Instruct our engine to generate unique descriptions, feature bullets, and brand narratives based on your product's attributes and your brand guidelines.
3. Import into Catsy
Download the completed file. Use Catsy’s easy import functionality to update your products with engaging, persuasive copy, ready to be syndicated to your entire retail network.
Go From Managing Your Brand to Growing It
Ensure Brand Consistency, Everywhere
Use PIMplify's brand guidelines to ensure every piece of AI-generated content perfectly matches your brand's tone of voice, creating a consistent and powerful brand experience on every retailer's site.
Meet Retailer Content Requirements, Faster
Effortlessly generate the rich content that top-tier retailers like Amazon and Walmart demand. Create A+ content, detailed feature bullets, and keyword-rich descriptions to improve your rankings and sales.
Empower Your Sales and Marketing Teams
Give your teams the tools they need to succeed. PIMplify automates the heavy lifting of content creation, freeing up your team to focus on building retailer relationships and high-level marketing strategy.
A Simple Workflow for Brand Manufacturers
Just like Catsy, PIMplify is designed to be intuitive for business users. Our secure, file-based process requires no complex integration, so you can get started and see a return on investment in minutes.
How a Brand Manufacturer Grew Partner Sales by 30% with Better Content
The Challenge: A leading tools manufacturer used Catsy to deliver product data to their top 50 retail partners. While the data was always accurate, their small marketing team couldn't provide unique marketing copy for each partner, resulting in generic listings and inconsistent branding across the web.
The Solution: The marketing manager used PIMplify to generate five distinct "flavors" of marketing copy for their top 100 products, each tailored to the customer profile of a key retail partner.
The Result: After syndicating the new, tailored content via Catsy, they saw a 30% average sales lift for those products on the targeted retail sites. The feedback from their retail partners was overwhelmingly positive, strengthening their B2B relationships.
"Catsy is the backbone of our content syndication. PIMplify is the soul. It allows us to inject our brand's unique story into the data we send to our partners. Our retailers are happier, and our sales prove it works."— Marketing Director at a Brand Manufacturer
Questions from Brand Manufacturers
Is this easy for my marketing team to use without IT help?
Absolutely. PIMplify was designed for marketing and brand managers. If your team can export a spreadsheet from Catsy, they have all the technical skills they need to use PIMplify.
How do we control the AI to ensure it sounds like our brand?
You are in complete control. You provide the AI with simple, clear instructions about your brand's tone of voice, target audience, and key messaging points. This guides the AI to write content that is a true reflection of your brand.
Can this help us create content for very different types of retailers?
Yes. This is a core strength. You can easily instruct the AI to generate different styles of copy from the same set of product data—for example, a technical, professional tone for a B2B distributor and an exciting, benefit-focused tone for a B2C online retailer.
We're not a huge enterprise. Is this solution right for us?
PIMplify is designed to be scalable and provide a fast return on investment for brands of all sizes. By automating your most time-consuming content task, you can compete more effectively, regardless of the size of your team.
Don't Just Send Your Retailers Data. Send Them a Story That Sells.
Empower your retail partners, strengthen your brand, and win on the digital shelf with content that connects and converts. Try PIMplify for free today.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.