From a Composable Data Hub to a Compelling Customer Experience. Supercharge Your Bluestone PIM with AI Content.
You chose an API-first PIM for ultimate flexibility and speed. Now, create the marketing content at a scale that matches your MACH architecture. PIMplify is the agile AI content layer for your Bluestone PIM.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Headless PIM is Ready to Serve. But What Content is it Serving?
You invested in Bluestone PIM because you are building a modern, composable commerce stack. You have a powerful, API-first engine to manage complex product data and deliver it to any frontend channel, from websites and mobile apps to emerging digital experiences. Your data is structured, scalable, and ready for the future.
But even the most advanced headless PIM is only a delivery mechanism. The crucial task of actually creating the engaging, persuasive, and channel-specific marketing content that your APIs serve remains a manual bottleneck. This outdated content creation process limits the speed and agility of your entire MACH architecture and prevents you from delivering the rich product stories your customers demand.
The Content Velocity Gap
Your developers can build and connect new frontends in days, but it takes your marketing team weeks or months to manually write the content for them, nullifying your architectural advantage.
"Data-Rich" Doesn't Mean "Story-Rich"
Your PIM is filled with accurate, structured data, but this data lacks the narrative, the emotional connection, and the benefit-driven language that actually converts customers.
The Challenge of Omnichannel Storytelling
Your headless architecture can serve countless channels, but your team can't manually create unique content variations for each one, leading to a generic, one-size-fits-all customer experience.
Wasted Architectural Potential
You've built a powerful, flexible commerce engine. Filling it with thin, generic, or incomplete content is like putting low-grade fuel in a high-performance car.
PIMplify: The Agile Content Engine for Your Composable Stack
PIMplify is the missing content layer in your modern commerce architecture. We are designed to work seamlessly with your Bluestone PIM, respecting its API-first nature. PIMplify acts as a "headless AI content creator," taking your structured data and using it to generate the high-quality, unstructured marketing copy your frontends need, at the speed your business demands.
1. Export from Bluestone PIM
Use the powerful and flexible export features in Bluestone PIM to generate a file of the products you want to enrich. You have granular control over the data you select.
2. Enrich with PIMplify
Upload the file to our secure AI engine. Instruct our platform to generate rich descriptions, feature bullets, and other marketing copy, using your structured product data as the factual foundation.
3. Import into Bluestone PIM
Download the completed file. Use Bluestone PIM's fast import functionality to update your product records with compelling content, making it instantly available to all your channels via your existing APIs.
Go From Composable Data to Composable Content
Match the Speed of Your MACH Architecture
Stop letting content be the bottleneck. PIMplify allows you to create marketing copy at a scale and velocity that complements your agile, API-first infrastructure, enabling you to launch products and experiences faster.
Feed Your Heads with Better Content
Whether you're powering a Next.js website, a native mobile app, or an in-store kiosk, PIMplify provides the high-quality, persuasive content needed to create rich and engaging experiences on any "head."
Empower Business Users in a Tech-Forward Environment
Give your marketing and merchandising teams a powerful, self-service AI tool that doesn't require developer intervention. They can create the content they need, while respecting the structured data managed by your technical teams.
A Non-Invasive Workflow for a Pure-Play PIM
Our secure, file-based process is the perfect fit for a best-of-breed stack. It requires no complex integration, preserving the clean, decoupled nature of your composable architecture.
How a B2B Manufacturer Powered a New Dealer Portal 80% Faster
The Challenge: A leading manufacturer with a complex product catalog chose Bluestone PIM for its powerful data modeling and API-first capabilities. Their goal was to launch a new headless dealer portal. While the data was perfectly structured in Bluestone PIM, the task of manually writing user-friendly descriptions for over 30,000 SKUs and components was projected to take six months.
The Solution: The e-commerce team exported the technical product data from Bluestone PIM. They used PIMplify to translate the dense specifications into clear, benefit-driven descriptions and feature lists suitable for their B2B audience.
The Result: They generated the entire library of content in less than a week. The new dealer portal was fully populated with rich content and launched in just one month instead of the projected six. The project's time-to-value was dramatically accelerated.
"Bluestone PIM is the powerful, flexible data engine at the heart of our composable strategy. PIMplify is the content engine that actually fuels it. We can now create and deploy rich product experiences at a speed that was unthinkable before."— Head of Digital Architecture at a B2B Manufacturer
Questions from Composable Commerce Leaders
Our product data model is highly complex and customized. Can PIMplify handle it?
Yes. PIMplify is designed to be data-model agnostic. You can map any of your custom attributes from your Bluestone PIM export to be used as input for the AI. It thrives on rich, structured data.
How does this fit into a best-of-breed, MACH-certified stack?
PIMplify is the perfect example of a composable, best-of-breed tool. It performs one function exceptionally well: AI content generation. It connects to your PIM via a simple, decoupled workflow (file import/export), preserving the integrity and flexibility of your architecture.
Is this secure enough for our enterprise data?
Absolutely. We are built with enterprise-grade security as a foundation. All data is encrypted, and our infrastructure is designed to meet the stringent security requirements of modern enterprises.
Why not just build a direct integration to a large language model (LLM) ourselves?
Building a custom, production-ready AI solution involves far more than just an API call. It requires prompt engineering, fine-tuning, data mapping, a user-friendly interface for your business teams, and ongoing maintenance. PIMplify is a complete, managed solution that delivers immediate value.
Your PIM is Built for the Future. Your Content Should Be Too.
Unlock the full potential of your composable commerce strategy with AI-generated content at scale. Schedule a demo to learn how you can connect your headless PIM to a headless content engine.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.