The AI Content Tool for Stibo Systems STEP
Activate your Golden Records. PIMplify is the AI-powered content engine that bridges the gap between your master data governance in STEP and the high-quality commercial content your e-commerce channels demand.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Data is Governed and Accurate. But is it Engaging Your Customers?
You've invested in the Stibo Systems STEP platform to solve one of the most complex challenges in business: creating a single, trusted source of truth for your master data. Your data governance is best-in-class, your workflows are controlled, and your organization relies on the accuracy of your Golden Records.
But a technically perfect product record is not a compelling product story. The final step—transforming that highly-structured, operational data into persuasive, customer-facing marketing copy—is often a slow, manual handoff between your data teams and your commercial teams. This "last mile" content gap prevents you from realizing the full commercial value of your MDM investment.
The Governance-to-Commerce Gap
Your master data is locked and approved, but the process of enriching it for e-commerce channels is disconnected, slow, and outside your governed workflows.
Operational Data vs. Emotional Copy
Your Golden Record contains the facts (dimensions, specs, part numbers). It doesn't contain the story—the benefits, the lifestyle context, and the SEO-rich narrative that actually converts a shopper.
Delaying Channel Activation
The time it takes to manually write marketing content after a product is mastered in STEP creates significant delays, slowing down your ability to launch products on your most important commercial channels.
Underutilizing Your Master Data
Your single source of truth is one of your company's most valuable assets. If it isn't being used to create rich, consistent, and on-brand content at scale, you're leaving revenue on the table.
PIMplify: The Content Activation Layer for Your Master Data
PIMplify respects the integrity and governance of your Stibo Systems STEP platform. We are not another MDM system; we are an intelligent content layer designed to work with your mastered data. PIMplify provides a secure and scalable way for your commercial teams to enrich product data, creating high-quality marketing content that is powered by your single source of truth.
1. Export from Stibo Systems STEP
Use the robust export capabilities within STEP to generate a file of your approved, governed product records. You have full control over the data that leaves your trusted environment.
2. Enrich with PIMplify
Upload the secure file. Instruct our AI to generate rich marketing descriptions, benefit-driven bullet points, and other commercial copy, using your technical master data as the factual foundation.
3. Import Back into STEP (or Downstream Systems)
Download the completed file of enriched content. Use Stibo's standard import functionality to bring the new marketing attributes back into STEP, or feed it directly into your downstream e-commerce and marketing platforms.
Maximize the ROI of Your MDM Investment
Activate Your Single Source of Truth
Turn your MDM from a system of record into a system of revenue. PIMplify helps you leverage your investment in data quality by making it fast and easy to create the commercial content needed to win online.
Bridge Data Governance and E-commerce Teams
PIMplify provides a safe and simple workflow that allows marketing teams to be creative and agile, while using the approved, governed data managed by your IT and master data teams. It connects two worlds seamlessly.
Built for Complex, Multidomain Data
Your product data models are rich and complex. Our AI is designed to understand and utilize this depth, transforming dozens of technical attributes into a single, cohesive, and compelling product story.
A Secure Workflow for Your Most Critical Data
We understand that your master data is a critical enterprise asset. Our file-based process is secure by design, requiring no direct API access to your core MDM platform, ensuring your data governance protocols are never compromised.
How a Global Manufacturer Turned Their Product MDM into a Revenue-Driving Engine with AI
The Challenge: A leading industrial manufacturer had spent 18 months successfully implementing Stibo Systems STEP to create a Golden Record for their 100,000+ products and parts. While their internal data was now perfect, their e-commerce channels still used outdated, inconsistent marketing copy, leading to a poor customer experience.
The Solution: The e-commerce team established a workflow to export newly mastered products from STEP on a weekly basis. They used PIMplify to automatically generate consistent, technically accurate, and benefit-focused descriptions for every single product.
The Result: Within three months, they had updated the content for their entire online catalog. This led to a 25% increase in organic search traffic and a significant reduction in customer service inquiries related to product specifications. They successfully turned their operational MDM project into a commercial success story.
"Stibo Systems STEP gave us the foundation of perfect data we always needed. PIMplify was the catalyst that allowed us to finally activate that data for our commercial channels at scale. It bridged the gap between having accurate data and using it to grow our business."— Director of Data Governance at a Global Manufacturer
Questions from Enterprise Data & IT Leaders
How does PIMplify respect our complex workflows and approval gates in STEP?
PIMplify works outside of your STEP workflows as a content enrichment loop. You only export data that has already been approved through your internal gates. The enriched content can then be re-imported and subjected to a final marketing approval workflow within STEP, ensuring full governance is maintained.
Is your platform secure enough to handle our enterprise master data?
Yes. Security is our top priority. We employ enterprise-grade security measures, including end-to-end encryption. Our file-based process minimizes risk by avoiding direct integration with your core MDM database.
Our product data is highly technical. Can your AI understand it?
Yes, it's designed for exactly that. Our AI excels at taking structured, technical attributes (e.g., voltage, dimensions, material composition, compliance codes) and translating them into clear, benefit-oriented copy for a less technical, commercial audience.
Why not just use our internal resources to write this copy?
The challenge is scale and speed. PIMplify can accomplish in hours what would take a team of copywriters months to complete. This allows you to enrich your entire catalog, not just a handful of top-sellers, and ensures consistency across every single product.
Your Master Data is Perfect. Let's Put It to Work.
Activate the full commercial potential of your Stibo Systems STEP platform. Schedule a demo to learn how you can bridge the gap between data governance and revenue growth.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.