From a Single Point of Truth to a World-Class Sales Experience. Activate Your Viamedici EPIM Data with AI.
You have a premier platform for managing complex B2B product data with absolute accuracy. Now, transform that data into the persuasive sales and marketing copy that your channels demand. PIMplify is the AI content engine for enterprises powered by Viamedici.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Data Quality is Perfect. Is Your Commercial Message Getting Lost?
You chose Viamedici EPIM because you require an enterprise-grade solution to achieve a true "Single Point of Truth" for your complex product information. Your data quality is impeccable, your technical specifications are precisely managed, and you can generate perfectly structured electronic catalogs and data feeds for all your partners.
But while your data is technically flawless, the crucial task of translating these facts into compelling, customer-centric sales copy often happens outside the system—in disconnected spreadsheets and documents. This manual process of writing thousands of benefit-driven descriptions is slow and inconsistent, creating a gap between your perfect data and the powerful commercial story you need to tell in the market.
The Data-to-Story Gap
Your "Single Point of Truth" is rich with technical facts but lacks the persuasive marketing narrative required to engage customers and empower your sales teams.
Manual Processes Undermine Agility
Your EPIM platform is built for speed and efficiency, but a slow, manual copywriting process creates a major bottleneck, delaying the launch of new products and updates to your sales channels.
Inconsistent Messaging Across Channels
Manually writing copy for your B2B e-commerce portal, distributor portals, and print catalogs inevitably leads to an inconsistent brand voice and customer experience.
Technical Focus Over Customer Benefits
Your teams are experts in your products, often leading to content that is heavy on technical features but light on the customer-centric benefits that actually drive purchasing decisions.
PIMplify: The AI Commercial Content Layer for Viamedici EPIM
PIMplify is the intelligent content layer that respects the integrity of your Viamedici EPIM platform. We don't touch your mastered data; we activate it. PIMplify provides a secure and scalable workflow to transform your validated technical data into high-quality, customer-focused marketing and sales copy, ready to be deployed across all your commercial channels.
1. Export from Viamedici EPIM
Use the powerful export capabilities within Viamedici to generate a file of your approved, high-quality product data. You maintain complete control over your single source of truth.
2. Enrich with PIMplify
Upload the file to our secure AI engine. Instruct our platform to translate complex technical attributes into clear, benefit-driven descriptions, sales bullets, and SEO-optimized copy.
3. Import for Publication
Download the completed file of enriched content. Use Viamedici's standard import tools to map the new commercial copy back to your product records, ready for publication to your e-commerce sites and electronic catalogs.
Turn Your Data Excellence into a Competitive Sales Advantage
Activate Your "Single Point of Truth"
Unlock the full commercial value of your meticulously managed product data. PIMplify helps you quickly create the compelling sales content needed to drive revenue through your B2B portals and distributor networks.
Empower Sales and Marketing Teams
Give your commercial teams a powerful self-service tool to create the content they need, all based on the trusted, accurate data managed by your PIM experts. This fosters collaboration and accelerates your go-to-market.
Speak the Language of Your Customer
Our AI is designed to translate dense, technical specifications into clear, persuasive, and benefit-focused language that resonates with your customers and helps them make informed purchasing decisions.
A Secure Workflow for Your Enterprise Data
We understand the critical nature of your product data. Our file-based process is inherently secure and requires no direct API integration into your core EPIM platform, ensuring your strict data governance policies are always upheld.
How a Global Machine Parts Manufacturer Enriched Their B2B Portal and Increased Qualified Leads by 40%
The Challenge: A leading B2B manufacturer used Viamedici EPIM to manage the highly complex data for over 150,000 machine parts. While their electronic catalogs for distributors were perfect, their new B2B self-service portal suffered from a lack of descriptive content, leading to high bounce rates and low lead conversion.
The Solution: The e-commerce team exported the technical attribute data from Viamedici EPIM. They used PIMplify to generate clear, benefit-focused descriptions and application use-cases for every single part.
The Result: After updating their B2B portal with the new content, the company saw a 40% increase in qualified leads from the site within three months. Customer feedback was overwhelmingly positive, citing the new, clearer descriptions as a key factor in their purchasing decisions.
"Viamedici ensures our data is 100% accurate. PIMplify ensures our message is 100% clear. By combining the two, we've transformed our technical data repository into a powerful sales-enablement tool for our entire organization."— Head of Master Data Management at a Global Manufacturer
Questions from B2B and Manufacturing Leaders
Our product data is extremely technical and complex. Can your AI truly understand it?
Yes. Our AI excels at this. It is specifically trained to take multiple, structured technical data points (like material grades, compliance standards, performance metrics, and dimensions) and synthesize them into a coherent and easy-to-understand commercial narrative.
How does PIMplify fit with our need to generate structured electronic catalogs like BMEcat?
PIMplify complements this process perfectly. You continue to use Viamedici's powerful engine to generate the structured, standardized data for formats like BMEcat. You use PIMplify to create the rich, descriptive content for the less-structured marketing fields (like LONG_DESCRIPTION) that make your catalog stand out.
Is the platform secure enough for our sensitive, proprietary product information?
Absolutely. We are built with enterprise-grade security as a core principle. All data is encrypted, and our secure, file-based workflow minimizes access points and ensures you maintain full control over your critical data assets.
Why should we use PIMplify instead of our internal technical writers?
The primary drivers are speed and scale. PIMplify can generate consistent, high-quality drafts for your entire product catalog in the time it would take a technical writer to complete a single product family. This frees up your experts to focus on the most strategic and creative content tasks.
Your Data is Flawless. Let's Make it Sell.
Unlock the full commercial potential of your Viamedici EPIM platform. Schedule a demo to learn how you can bridge the gap between perfect data and a powerful sales message.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.