You rely on the power and stability of Agility Multichannel to manage your complex product data. Now, transform that trusted data into the high-quality marketing content that drives e-commerce success. PIMplify is the AI content engine for enterprises powered by Magnitude Software's Agility.
Export from Agility PIM, upload to PIMplify, and let AI generate complete descriptions with 1:1 preserved columns.
Click to see 1:1 export, AI enrichment and re-import into Agility PIM
You chose Agility Multichannel because you need a robust, enterprise-grade PIM to create a "single source of truth" for your complex product content. You have powerful tools for data modeling, governance, and managing the entire content lifecycle. Your data is accurate, consistent, and ready for syndication.
Your product data moves efficiently through your governed workflows, only to get stuck waiting for the final, manual step of creative copywriting, delaying your product launches.
Your data teams are focused on accuracy and governance, while your marketing teams need to be creative and agile. The manual handoff between these two functions is often slow and inefficient.
When multiple writers and teams create content manually, it's nearly impossible to maintain a consistent brand voice and narrative across your entire enterprise and all your channels.
Your Agility PIM contains a wealth of rich, structured data. Leaving it as a collection of technical facts without translating it into a persuasive story is a massive missed opportunity for sales and marketing.
PIMplify is the intelligent content layer designed to complement the power and governance of your Agility Multichannel platform. We don't interfere with your single source of truth; we activate it. PIMplify provides a secure, scalable workflow that transforms your validated product data into high-quality, customer-centric marketing copy, ready to be fed back into your existing content lifecycle.
Use the powerful export capabilities within your Agility PIM to generate a file of the approved, governed products you want to enrich.
Upload the file to our secure AI engine. Instruct our platform to translate technical attributes into clear, benefit-driven descriptions, sales bullets, and SEO-optimized copy.
Download the completed file of enriched content. Use Agility's standard import tools to map the new commercial copy back to your product records, ready for your final approval workflows and channel syndication.
Turn your data repository from an operational necessity into a strategic revenue-driver. PIMplify helps you leverage your investment in data governance by making it fast and easy to create the commercial content needed to win online.
PIMplify provides a simple, collaborative workflow. Your data teams provide the accurate, approved data, and your marketing teams use PIMplify to create compelling content, streamlining the entire process.
Whether it's complex manufacturing specifications or detailed retail attributes, our AI is designed to understand and synthesize rich, structured data into clear and persuasive customer-facing narratives.
We understand the critical importance of data security in the enterprise. Our file-based process is inherently secure and requires no direct API integration into your core PIM, ensuring your governance protocols are always maintained.
The Challenge: A major industrial distributor relied on Agility Multichannel to manage hundreds of thousands of SKUs from various suppliers. While their data was highly accurate, their small marketing team had a 6-month backlog of new products waiting for customer-friendly descriptions, which severely delayed their availability on the B2B e-commerce portal.
The Solution: The PIM team established a new workflow step. Once a product was fully validated in Agility, its data was exported to PIMplify to generate a complete set of marketing descriptions and benefit statements.
The Result: The 6-month content backlog was cleared in two weeks. The average time-to-market for a new product was reduced from 45 days to just 18 days—a 60% improvement. This allowed them to onboard new suppliers faster and significantly increase the size of their active online catalog.
"Agility Multichannel is the heart of our data governance. PIMplify has become the voice of our commercial strategy. It allows us to translate our perfect data into persuasive content at a scale we could never achieve manually. It’s a vital part of our digital transformation."— Director of Master Data Management at a Global Distributor
PIMplify is designed as a simple, powerful step within your existing process. It typically fits after data has been validated and before the final marketing approval. You export, enrich with PIMplify, and re-import the new content, which can then proceed through your standard Agility workflow gates.
Yes, this is a core strength. Our AI excels at taking deep, structured, and technical attributes (like performance metrics, material composition, and compliance codes) and translating them into clear, benefit-focused copy for a commercial audience.
Absolutely. We are built with enterprise-grade security as a foundational principle. All data is encrypted, and our secure, file-based workflow minimizes access points to your core systems, ensuring you maintain full control.
The primary drivers are scale, speed, and consistency. PIMplify can generate consistent, on-brand drafts for your entire product catalog in the time it would take a team of writers to complete a single product category. This frees up your human experts to act as strategic editors, not production writers.
Unlock the full commercial potential of your Agility Multichannel platform. Schedule a demo to learn how you can bridge the gap between perfect data and a powerful customer experience.
PIMplify also offers tailored solutions for other leading PIM systems.
Want to see real-world examples of product enrichment? Explore PIMplify Use Cases →