From a Governed Single Source of Truth to a Compelling Customer Journey. Activate Your Agility Multichannel Data with AI.
You rely on the power and stability of Agility Multichannel to manage your complex product data. Now, transform that trusted data into the high-quality marketing content that drives e-commerce success. PIMplify is the AI content engine for enterprises powered by Magnitude Software's Agility.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Product Data is Under Control. But is it Winning Customers?
You chose Agility Multichannel because you need a robust, enterprise-grade PIM to create a "single source of truth" for your complex product content. You have powerful tools for data modeling, governance, and managing the entire content lifecycle. Your data is accurate, consistent, and ready for syndication.
But in today's competitive market, accurate data is just the foundation. To truly engage customers, you need a compelling product story. The process of manually writing thousands of unique, benefit-driven, and on-brand marketing descriptions is a major bottleneck. This slows your speed to market and prevents you from activating the full commercial potential of your meticulously managed data.
The "Last Mile" Content Bottleneck
Your product data moves efficiently through your governed workflows, only to get stuck waiting for the final, manual step of creative copywriting, delaying your product launches.
Data Governance vs. Creative Agility
Your data teams are focused on accuracy and governance, while your marketing teams need to be creative and agile. The manual handoff between these two functions is often slow and inefficient.
Inconsistent Brand Storytelling
When multiple writers and teams create content manually, it's nearly impossible to maintain a consistent brand voice and narrative across your entire enterprise and all your channels.
Underutilized Data Assets
Your Agility PIM contains a wealth of rich, structured data. Leaving it as a collection of technical facts without translating it into a persuasive story is a massive missed opportunity for sales and marketing.
PIMplify: The AI Content Activation Layer for Your Agility PIM
PIMplify is the intelligent content layer designed to complement the power and governance of your Agility Multichannel platform. We don't interfere with your single source of truth; we activate it. PIMplify provides a secure, scalable workflow that transforms your validated product data into high-quality, customer-centric marketing copy, ready to be fed back into your existing content lifecycle.
1. Export from Agility Multichannel
Use the powerful export capabilities within your Agility PIM to generate a file of the approved, governed products you want to enrich.
2. Enrich with PIMplify
Upload the file to our secure AI engine. Instruct our platform to translate technical attributes into clear, benefit-driven descriptions, sales bullets, and SEO-optimized copy.
3. Import into Agility Multichannel
Download the completed file of enriched content. Use Agility's standard import tools to map the new commercial copy back to your product records, ready for your final approval workflows and channel syndication.
Maximize the ROI of Your Enterprise PIM Investment
Activate Your Single Source of Truth
Turn your data repository from an operational necessity into a strategic revenue-driver. PIMplify helps you leverage your investment in data governance by making it fast and easy to create the commercial content needed to win online.
Bridge Your Data and Marketing Teams
PIMplify provides a simple, collaborative workflow. Your data teams provide the accurate, approved data, and your marketing teams use PIMplify to create compelling content, streamlining the entire process.
AI That Understands Complex B2B & B2C Data
Whether it's complex manufacturing specifications or detailed retail attributes, our AI is designed to understand and synthesize rich, structured data into clear and persuasive customer-facing narratives.
A Secure Workflow for Your Enterprise Stack
We understand the critical importance of data security in the enterprise. Our file-based process is inherently secure and requires no direct API integration into your core PIM, ensuring your governance protocols are always maintained.
How a Global B2B Distributor Enriched Their Catalog and Accelerated Time-to-Market by 60%
The Challenge: A major industrial distributor relied on Agility Multichannel to manage hundreds of thousands of SKUs from various suppliers. While their data was highly accurate, their small marketing team had a 6-month backlog of new products waiting for customer-friendly descriptions, which severely delayed their availability on the B2B e-commerce portal.
The Solution: The PIM team established a new workflow step. Once a product was fully validated in Agility, its data was exported to PIMplify to generate a complete set of marketing descriptions and benefit statements.
The Result: The 6-month content backlog was cleared in two weeks. The average time-to-market for a new product was reduced from 45 days to just 18 days—a 60% improvement. This allowed them to onboard new suppliers faster and significantly increase the size of their active online catalog.
"Agility Multichannel is the heart of our data governance. PIMplify has become the voice of our commercial strategy. It allows us to translate our perfect data into persuasive content at a scale we could never achieve manually. It’s a vital part of our digital transformation."— Director of Master Data Management at a Global Distributor
Questions from Enterprise PIM & Data Leaders
How does PIMplify fit into our established, complex workflows in Agility Multichannel?
PIMplify is designed as a simple, powerful step within your existing process. It typically fits after data has been validated and before the final marketing approval. You export, enrich with PIMplify, and re-import the new content, which can then proceed through your standard Agility workflow gates.
Our product data is highly technical. Can your AI truly understand it?
Yes, this is a core strength. Our AI excels at taking deep, structured, and technical attributes (like performance metrics, material composition, and compliance codes) and translating them into clear, benefit-focused copy for a commercial audience.
Is the platform secure enough for our sensitive enterprise data?
Absolutely. We are built with enterprise-grade security as a foundational principle. All data is encrypted, and our secure, file-based workflow minimizes access points to your core systems, ensuring you maintain full control.
Why not just hire more copywriters?
The primary drivers are scale, speed, and consistency. PIMplify can generate consistent, on-brand drafts for your entire product catalog in the time it would take a team of writers to complete a single product category. This frees up your human experts to act as strategic editors, not production writers.
Your Data is Governed. Let's Make it Grow Your Business.
Unlock the full commercial potential of your Agility Multichannel platform. Schedule a demo to learn how you can bridge the gap between perfect data and a powerful customer experience.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.