From a Streamlined Content Lifecycle to an Unforgettable Product Experience. Supercharge Your Contentserv Platform with AI.
You have a powerful platform to manage your entire content supply chain. Now, automate the most crucial step: creating the content itself. PIMplify is the AI engine that works with your Contentserv data to generate compelling marketing copy at scale.
See PIMplify in Action
Watch this short demo to see how you can go from an Excel export to AI-amplified product data in just a few minutes.
Your Content Workflow is Optimized. Is Your Content Creation Still a Bottleneck?
You chose the Contentserv Product Experience Platform because you needed a single source of truth to manage your entire content lifecycle. You have powerful tools to orchestrate complex workflows, manage digital assets, and syndicate high-quality product information to all your channels. Your process is under control.
But even the most efficient workflow is only as fast as its slowest step. The creative process of actually writing thousands of unique, engaging, and benefit-driven product descriptions remains a major manual bottleneck. This slows down your time-to-market and prevents your marketing teams from focusing on high-value strategy, leaving the full potential of your powerful platform untapped.
The Creative Bottleneck in Your Workflow
Your products move smoothly through your data workflows until they hit the "Creative Enrichment" stage, where they wait for weeks while your team manually writes copy.
Inconsistent Brand Voice at Scale
Managing a consistent and compelling brand story across thousands of products and multiple channels is a massive challenge when done manually, leading to a fragmented customer experience.
Delayed Time-to-Market
Every day spent on manual copywriting is a day your product isn't on the market generating revenue. This creative delay directly impacts your bottom line.
Marketing Teams Buried in Production
Your skilled marketing professionals are spending their time on repetitive writing tasks instead of on strategic campaigns, market analysis, and building a better product experience.
PIMplify: The AI Content Engine for Your Product Experience Platform
PIMplify is the intelligent creative engine that plugs into your Contentserv ecosystem. We don't replace your powerful workflows or data management; we accelerate them. PIMplify acts as an AI-powered co-pilot for your marketing and product teams, taking your structured data from Contentserv and using it to generate the high-quality, on-brand content your lifecycle is waiting for.
1. Export from Contentserv
Use the flexible export features within your Contentserv platform to generate a CSV or Excel file of the products that require creative enrichment.
2. Enrich with PIMplify
Upload the file to our secure AI platform. Instruct our engine to generate compelling descriptions, feature bullets, and brand narratives based on your product attributes and brand guidelines.
3. Import into Contentserv
Download the completed file. Use Contentserv’s standard import functionality to update your products with engaging, ready-to-use copy, seamlessly feeding it back into your existing approval and syndication workflows.
Turn Your Efficient Process into an Unbeatable Product Experience
Accelerate Your Entire Content Lifecycle
By automating the slowest and most manual step, PIMplify dramatically reduces your end-to-end time-to-market. Move products from onboarding to "ready-to-publish" in a fraction of the time.
Empower Your Marketing and Product Teams
Free your teams from the drudgery of manual copywriting. PIMplify allows them to become strategic editors and creative directors, focusing their expertise on refining and perfecting content, not creating it from scratch.
Create Richer, More Consistent Content
Ensure every product tells a compelling story that is perfectly aligned with your brand voice. Use PIMplify’s brand guidelines to maintain an exceptional level of quality and consistency across your entire product catalog.
A Simple Workflow for a Comprehensive Platform
Our secure, file-based process is the perfect, non-invasive complement to your Contentserv instance. It requires no complex integration, allowing you to get started and see a significant return on investment in minutes.
How a Global Brand Manufacturer Cut Their Content Creation Time by 80%
The Challenge: A leading consumer goods brand used Contentserv to manage their complex product content workflows. While the platform streamlined their processes, the content creation stage for new product lines was taking an average of 45 days, involving a large team of copywriters and creating a major bottleneck.
The Solution: The product management team integrated PIMplify into the first step of their enrichment workflow. As soon as a new product's core data was validated in Contentserv, it was exported to PIMplify to generate the complete first draft of all marketing copy.
The Result: The content creation cycle was reduced from 45 days to just 9 days. This 80% reduction allowed them to launch products a full month earlier. The team was also able to reallocate their copywriters to more strategic content marketing initiatives.
"Contentserv gave us control over our content process. PIMplify gave us the speed we were missing. By automating the initial writing, we've supercharged our entire content lifecycle and can get new products to market faster than ever."— Head of Product Content at a Global Brand Manufacturer
Questions from Product Experience Leaders
How does PIMplify fit into our existing, complex workflows in Contentserv?
PIMplify is designed to be a simple, value-add step within your process. It fits perfectly at the beginning of your creative enrichment workflow. You export the data, generate the content with PIMplify, and then import it back into Contentserv to proceed with your established internal review, translation, and approval steps.
Is the AI-generated content truly unique and on-brand?
Yes. The AI generates unique content for every product. More importantly, you control the output by providing the AI with your specific brand guidelines, tone of voice, and key messaging, ensuring the results are a true reflection of your brand.
Our product information is highly detailed. Can the AI handle that?
Absolutely. Our AI is designed to synthesize multiple, structured data points into a coherent and compelling narrative. The richer and more detailed your source data from Contentserv is, the better and more nuanced the generated marketing copy will be.
Is this solution secure enough for our enterprise product data?
Yes. We are built with enterprise-grade security at our core. All data is encrypted, and we adhere to strict data privacy and security protocols. Our file-based workflow also minimizes risk by avoiding direct integration with your core platform.
Your Platform is Ready for Anything. Your Content Should Be Too.
Unlock the full potential of your Contentserv Product Experience Platform with content that is created at the speed of your business. Schedule a demo to learn how you can eliminate the creative bottleneck for good.
AI Tools for Other PIMs
PIMplify also offers tailored solutions for other leading PIM systems.