The Raw Technical Data Dilemma
Products are rich in ETIM/ECLASS values and engineering numbers, but devoid of customer-centric benefits and persuasive application summaries.
AtroPIM gives you flexible open-source data modeling and granular classification. PIMplify connects directly to your workflow—turning raw ETIM/ECLASS specifications and engineering attributes into compelling, multi-lingual marketing copy and channel feeds.
Export from AtroPIM, upload to PIMplify, and let AI generate complete descriptions with 1:1 preserved columns.
Export from AtroPIM, upload to PIMplify, and let AI generate complete descriptions with 1:1 preserved columns.
AtroPIM excels at organizing complex product hierarchies, classifications, and custom attribute groups. But when products arrive from ERP or CAD with only cold technical parameters (voltages, dimensions, tolerances), your digital catalogs lack commercial storytelling.
Manually translating product narratives and channel descriptions across 5 to 10 European languages delays seasonal releases by months. Managing manual copywriting inside AtroPIM entities creates severe backlogs across e-commerce and distributor portals.
Products are rich in ETIM/ECLASS values and engineering numbers, but devoid of customer-centric benefits and persuasive application summaries.
Populating localized attributes across 7+ languages in AtroPIM requires hundreds of agency hours and tens of thousands of euros.
Distributor portals, B2B e-commerce, and marketplaces require distinct formats—from concise bullet arrays to structured HTML overviews.
Product managers spend weeks copying and pasting translations rather than optimizing assortments, pricing, and supplier relationships.
PIMplify transforms your AtroPIM export feeds into high-impact narrative descriptions, SEO tags, and multi-language attribute sets, ready for seamless re-import via native AtroPIM Import Feeds.
Configure a standard AtroPIM Export Feed to output SKU, product family, classification attributes, and existing technical specs as CSV or XLSX.
PIMplify analyzes technical attributes and generates persuasive product copy, localized translations, and key benefit bullets in minutes.
Import the enriched file using AtroPIM’s native Import Feed in 'Update only' mode, matching on SKU or product ID with zero risk to ERP data.
Want a fully automated, real-time sync instead of manual files? Connect directly via our REST and GraphQL APIs or Webhooks. If your specific AtroPIM instance, internal ERP, or custom setup requires a dedicated connector, our engineering team builds and maintains it for you at no extra cost—while your team can already start enriching immediately today via Excel, CSV, or JSON.
Convert dry physical measurements, DIN standards, and raw data into fluent commercial descriptions that drive B2B buyer conversions.
Generate native-quality product copy across English, German, French, Danish, Spanish, and more without external translation delays.
Target only empty marketing attributes in AtroPIM while leaving engineering specs, pricing, and ERP relations untouched.
Uses AtroPIM’s built-in scheduled Import/Export Feeds. No bespoke coding, core system modifications, or expensive plugins required.
The Challenge: An industrial tool manufacturer managing 24,000 SKUs in AtroPIM faced a 5-month content backlog when expanding into 4 new European markets.
The PIMplify Solution: The team exported technical attribute feeds from AtroPIM and used PIMplify to generate complete descriptions and feature bullets in 6 languages in 48 hours.
The Result: Time-to-market dropped from 20 weeks to 8 days, catalog completeness reached 99.4%, and distributor portal compliance errors fell to zero.
PIMplify turned our AtroPIM database from a cold technical archive into an active sales engine. Our localized B2B portals launched 3 months ahead of schedule.Markus Weber, Head of Digital Operations, WerkzeugTech GmbH
PIMplify integrates seamlessly using AtroPIM’s native Export Feeds and Import Feeds. You export un-enriched records in CSV/XLSX, run batch enrichment in PIMplify, and re-import via AtroPIM using 'Update only' mode matching on SKU or ID.
No. In AtroPIM Import Feeds, you map only the target narrative fields (such as description, short description, and marketing bullet points). Technical parameters and ERP master data remain completely untouched.
Yes. PIMplify is engineered to interpret structured classification trees, ETIM values, and technical parameters, turning them into human-readable, persuasive commercial copy.
Yes. Because file exchange operates via standard CSV/XLSX feeds or scheduled SFTP, PIMplify works identically whether your AtroPIM instance is hosted in your private cloud, on-premise, or managed SaaS.
Empower your AtroPIM catalog with automated AI copywriting and multi-lingual enrichment. Zero manual copy-pasting, instant time-to-market.
Combine AtroPIM with PIMplify targeted enrichment modules to eliminate manual catalog bottlenecks.
Generate unique SEO copy for 10,000+ AtroPIM SKUs.
Boost completeness scores in AtroPIM with verified technical specs.
Harmonize raw vendor spreadsheets before importing into AtroPIM.
Standardize units, casing, and eliminate duplicates in AtroPIM.
Generate high-converting titles and metafields synced with AtroPIM.
Calculate cost savings using raw wholesale compute vs legacy AtroPIM add-ons.
PIMplify also offers tailored solutions for other leading PIM systems.
Want to see real-world examples of product enrichment? Explore PIMplify Use Cases →